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Freshen Your Walls This Fall With White

White is definitely one of the new trends in the design world. Selecting the right white paint color can come with a huge dose of decision fatigue. Lessen your stress with this guide.

Understanding the nuances of undertones, not to mention each room’s unique lighting situation, often makes it feel impossible to commit. The Identity Collective put together a definitive guide to the best white paint colors broken down into three key categories: (1) classic whites, (2) bright whites and (3) creamy whites. Each shade is designer-approved, so you can count on a fresh look every time—no stressful paint store trips required.

Design: Amber Interiors | Photography: Tessa Neustadt

Design: Amber Interiors | Photography: Tessa Neustadt


There’s something to be said for the staying power of the classics. While these white paint colors have certainly been around the block, they’re considered timeless for a reason. Shades like Simply White and White Dove are beloved by designers for their clean (but never stark white) look, allowing them to blend seamlessly in a wide range of styles. You can feel confident using these whites on your cabinets, walls, or quite frankly, anywhere in your home.

Favorite Classic White Paint Colors:

Design: Park & Oak


When your space needs a decidedly modern shade of white, these are the colors to turn to. We’re partial to Fresh Kicks, which you’ll find on Anastasia’s kitchen and dining room walls. It’s a pure, untinted white that feels like a total breath of fresh air. Super White is another fan favorite that lives up to its name as a more brilliant shade with zero undertones in sight.

Favorite Bright White Paint Colors:

Design: Park & Oak


Sometimes you need a white with just a little bit of warmth. Something soft, serene, and creamed to perfection. That’s where these beloved off-white beauties come in. While Swiss Coffee is a well-established favorite among top designers like Shea McGee, Farrow & Ball’s Ammonite (featuring soft gray undertones) is quickly gaining steam. You’ll find Whipped in Anastasia’s redesigned primary bathroom, and it’s a warm white that’s earned our full stamp of approval.

Favorite Creamy White Paint Colors:

Design: Studio McGee

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